Joe Ruotolo
Go-to-market operator with a full-cycle sales core. Founding AE, channel builder, GTM lead, now hands-on with applied AI.
My journey has spanned sales to partnerships to marketing and the entire go-to-market motion for legal tech brands. I started as Intaker's first sales hire, selling to 150+ law firms with minimal support and no playbook, then built a partner channel from $0 to $1.6M ARR with some of the most respected names in legal marketing. From there I led marketing, then owned the whole go-to-market as VP of Growth at Faster Outcomes. Now I pair that background with hands-on applied AI, and I'm looking for my next role in sales, partnerships, marketing, or building the AI automation behind them.
By the numbers
150+
new-logo law firms closed as the first sales hire, no playbook, no quota
$0 → $1.6M ARR
partner channel built from scratch in 2.5 years
~30%
of total company revenue growth driven by the partnerships channel
4% → <2%
customer churn after launching Product Lab Day
100+
channel partnerships closed full-cycle
AE → VP Growth
six years from first sales hire to owning an entire go-to-market
Highlights
Built a company's first sales motion from nothing.
First hire on the team. Closed 150+ law firms on a consultative pitch built around the revenue firms lose to slow lead response. MRR went from $15K to $80K in that stretch.
Owned an entire go-to-market as VP of Growth.
Sole growth function at Faster Outcomes, an AI platform for law firms and healthcare clinics: launched the partner program, built the sales-enablement library the reps used on live deals, led a full marketing-site rewrite, and directed a 17-client case-study program.
Turned partnerships into a revenue engine.
Grew the partner channel from $0 to about $135K MRR (~$1.6M ARR) in 2.5 years, roughly a third of the company's growth in that window. Landed and expanded its largest partnerships, several exceeding $25K MRR each.
Made marketing a product feedback loop.
Launched Product Lab Day, a recurring customer and prospect webinar that fed real usage feedback into the roadmap and cut churn from 4% to under 2%, while building a repeatable inbound pipeline.
Keynoted for the buyers I sell to.
Delivered keynotes to lawyer audiences on practical growth strategy, legal tech, and intake automation, and worked 40+ industry conferences and 50+ exhibitions into a repeatable partner-sourcing and deal-origination channel.
Shipped applied AI to production.
Built a series of AI and agentic workflows for go-to-market operations: competitor research, SEO, performance benchmarking, content development, and a site redevelopment. One lets non-technical teammates update site content and copy themselves, in plain language rather than through a CMS. Partnered with the CTO on the stack and requirements, and helped onboard other team members onto the tool. Currently in Virginia Tech's Applied Agentic AI program.
What I'm looking for
A commercial role at a values-aligned company with a strong product: carrying a number, building the channel, or owning the go-to-market motion. I want to represent a product I genuinely believe is right for the buyer, be rewarded for performance, and help the team reach and exceed its goals.
Contact
See the work, or get in touch.