Resume

New-logo closer, channel builder, and GTM generalist. Looking for a senior revenue role with room to grow into leadership.

Joseph Ruotolo · Los Angeles, CA · Open to remote · npjruotolo@gmail.com · LinkedIn

Summary

Full-cycle seller by trade, with 6+ years across new-logo sales, channel, marketing, and GTM. I was the first sales hire at an early-stage software company, closed its first customers with no playbook, and built its partner channel to ~$1.6M ARR. From there I moved into leadership: two years running marketing and demand generation, then a VP of Growth role owning the full growth function.

I wanted that leadership experience and now I have it. What I want next is to carry a number again: a senior Account Executive, strategic accounts, or partnerships role with a path into revenue leadership. I've been a player-coach before and want to build back to it through the number, not around it.

Highlights

  • 250+ accounts personally closed — direct new-logo and partner-referred
  • $0 → ~$1.6M ARR partner channel, ~30% of company revenue growth
  • 100+ channel partnerships closed full-cycle
  • $15K → $80K MRR in 15 months as a startup's first sales hire
  • Churn halved to under 2% (from 4%)

Core Skills

Sales & Revenue: Full-Cycle B2B Sales (Outbound, Inbound, Channel) · New-Logo Acquisition & Pipeline Generation · Outbound Prospecting & Multi-Touch Sequencing · Discovery & Consultative Selling · Demo / Presentation · Multi-Stakeholder Negotiation & Closing · Account Strategy · Quota Attainment · CRM & Forecasting: Close, HubSpot

Partnerships & GTM: Strategic Partnerships & Channel Development · Go-to-Market Strategy · Sales Enablement & Onboarding

Marketing: Positioning & Messaging · Website Strategy

Experience

VP of Growth — Faster Outcomes

Los Angeles, CA · May 2026 – Aug 2026

  • Sole growth function for an AI-driven platform serving law firms and healthcare clinics; contributed to growth initiatives across partnerships, sales enablement, and marketing, working cross-functionally with product, sales, operations, and leadership.
  • Negotiated channel-partner agreements with legal-industry partners and structured partner onboarding to convert new relationships into lead flow; built the sales enablement library used directly by the sales team.
  • Led the website copy rewrite and positioning refresh, grounded in competitor research and a structured copywriting framework, and directed a 17-client case study program producing sales-ready proof assets.

Head of Marketing — Intaker

Los Angeles, CA · Feb 2024 – May 2026 · Account Executive — First Sales Hire → Strategic Partnerships Manager → Head of Marketing, Mar 2020 – May 2026

  • Promoted to own demand generation and GTM after scaling the partner channel; accountable for inbound pipeline contribution from lead through closed-won.
  • Led the company rebrand and website redevelopment start to finish, writing all copy and managing the project across the internal design team and external dev/engineering team on Webflow and Figma; still live today.
  • Repositioned messaging to raise lead quality and sales conversion, and produced the enablement content the sales team sold from.
  • Shifted from individual quota-carrying into a player-coach function as the team scaled; used the closing playbook built for the largest accounts to support reps on strategic and complex deals.
  • Launched Product Lab Day, a recurring prospect and customer webinar program that cut churn from 4% to under 2% and produced a repeatable inbound pipeline.

Strategic Partnerships Manager — Intaker

Jul 2021 – Jan 2024

  • Grew the partner channel to about $135K MRR over 2.5 years, prioritizing higher-value deals than the standard SMB motion.
  • Personally closed 100+ channel partnerships plus 100–120 additional new-logo and partner-referred accounts in the first two years of the role.
  • Landed and expanded the company's largest partnerships, including Rankings.io (about $30K MRR), BluShark Digital, and Foster Web Marketing, each exceeding $25K MRR.
  • Hired and ramped a partnership AE to consistent quota attainment, handing off individual referred-customer deals while retaining strategic partner negotiations.
  • Turned 40+ industry conferences and 50+ exhibitions into a repeatable partner-sourcing and deal-origination channel; launched 6 integration partnerships to drive co-selling.

Account Executive — First Sales Hire — Intaker

Mar 2020 – Jun 2021

  • First sales hire; closed 100% of new business through the company's earliest growth stage with no established playbook or quota.
  • Personally closed 150+ new-logo accounts in 15 months, contributing to MRR growth from $15K to $80K and the client base from 100 to 270 firms.
  • Built pipeline fully outbound: self-sourced via cold calls and multi-touch email sequences, plus opportunities set by a dedicated cold caller.
  • Sold to managing partners and marketing directors with a consultative process quantifying revenue lost to slow lead response; closed multiple deals near $3K MRR.

Associate Tutor — Advantage Testing

Roslyn, NY · Jun 2016 – Nov 2019

  • Built a referral-driven book of 90+ families through diagnostic assessment and outcome-based coaching; consistently delivered 90–98th percentile results.

Lecturer — SUNY New Paltz (Mathematics Department)

New Paltz, NY · Aug 2015 – May 2016

  • Taught quantitative reasoning to 180+ business undergraduates across six sections.

AI & Automation Projects

Applies hands-on AI systems to commercial and go-to-market workflows. Currently completing Virginia Tech's Applied Agentic AI program (Aug–Dec 2026).

  • AI-operated website platform (in production). Worked with a CTO to migrate a production marketing site off WordPress onto a self-hosted stack, then design a system that lets non-developers publish on-brand, SEO-ready pages through natural language instead of a CMS. Owned the requirements and content architecture, plus the spec system defining how the site had to look and behave.
  • Voice-of-customer mining for sales enablement. Mined sales and customer call recordings and transcripts for pain points, messaging that resonated, and recurring objection patterns, then used the findings to shape sales enablement strategy: amplifying what worked and improving how the org sold from cold outreach through close. Managed the MCP integrations behind this and related analysis workflows (website analysis and others).
  • Competitive-intelligence content pipeline. Scraped and structured the copy and messaging frames from a set of competitor sites, along with their positioning, then used that corpus to ground new on-brand content and sharpen how the product is marketed against better-known competitors.
  • Webinar-to-revenue automation. Built a Zapier funnel connecting Facebook ads, Mailchimp, Zoom, and Close: ad click to registration to SMS follow-up to booked demo to closed sale, with measurable conversion lift on the first cohort.

Tools: Python · workflow automation (Zapier, n8n) · MCP / agent frameworks · RAG / vector search

Education

UCLA Anderson School of Management — MBA, Fully Employed Program | 2019 – 2022

Virginia Tech, Continuing & Professional Education — Applied Agentic AI: Systems, Design & Impact | Aug 2026 – Dec 2026 (expected)

State University of New York at New Paltz — BS Mathematics, cum laude (2015) / BA Physics, cum laude (2012); Lee Roth Award (Mathematics), Distinguished Student Award (Physics)